If you’re confused over the difference between the many image file types, you’re not alone. When starting off a project, one of the first things we request from the client is a vector file of their logo. However, that request is often met with blank stares or responses like “can’t you just pull the logo from my site?”. As a marketer, understanding the importance and role of different image file types is essential to ensuring your brand is properly represented and to better communicate with designers, developers and printers.

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